Vision & Mission
FOCUS ON THE MARKET
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Focus on needs of our consumers, customers and franchise partners
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Get out into the market and listen, observe and learn
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Possess a world view
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Focus on execution in the marketplace every day
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Be insatiably curious
WORK SMART
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Act with urgency
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Remain responsive to change
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Have the courage to change course when needed
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Remain constructively discontent
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Work efficiently
ACT LIKE OWNERS
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Be accountable for our actions and inactions
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Steward system assets and focus on building value
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Reward our people for taking risks and finding better ways to solve problems
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Learn from our outcomes -- what worked and what didn’t
BE THE BRAND
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Inspire creativity, passion, optimism and fun